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There’s a lot to accede back affairs an assurance ring. That’s allotment of the acumen Nicole Wegman started Arena Concierge on Instagram in 2013 — to actualize bespoke assurance rings for women, by women.

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Now, Wegman and her NYC-based aggregation of six advertise hundreds of assurance rings a year. The fin-jewelry business specializes in custom assurance rings that alpha at $10,000 and can go into the six figures. For comparison, the boilerplate amount of an assurance arena in the US is $6,000, Wegman told Business Insider.

Wegman said the better accommodation abaft anniversary arena is, unsurprisingly, the design itself — but that bodies appear in with assertive misconceptions, too.

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“The better delusion is, bodies will appear in and say, ‘I did analysis online and I apprehend about the four C’s and I anticipate I charge to accept a achromatic design with almost any inclusion,'” Wegman said.

Read more: Millennial attitudes are banishment a massive change in the design industry

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The four C’s accredit to a diamond’s cut, clarity, color, and carat weight. Design accuracy reflects a abridgement of blemishes or inclusions, which abounding stones artlessly have. The GIA International Design Grading System assigns grades that ambit from absolute to accessible inclusions, which affects the stone’s value.

“In reality, I consistently advance bottomward lower in blush and accuracy and allocating a bit added of the account against carat weight,” she continued.

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Allotment of the Arena Concierge acquaintance is a one-on-one affair with Wegman and her team, whether that is in being or remotely. Wegman sees audience that appear in and appeal a specific brand of design with a set budget. But back they try on the design they anticipate they want, she said they are generally times underwhelmed.

“They say ‘this isn’t as big as I anticipation it was activity to be.’ And I’m like, ‘you apperceive what, for the aforementioned amount you can get a three-carat design if you’re aloof a little added adjustable with blush and clarity,'” Wegman said.

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Once a design is chosen, Wegman works with audience to accept how the arena will be beat to actualize a ambience that is fashionable, durable, and around-the-clock — but additionally lifestyle-appropriate.

“Let’s say they appetite the thinnest accessible arena covered in chunk … but they accept three kids, they go to the gym every day, and they never booty their arena off. That’s apparently not the best decision,” Wegman said. “That’s too aerial a arena for your lifestyle. So, we’ll anticipate of means to get them that attending they want, but baby appear the way they are activity to be cutting it.”

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Wegman added: “We like to get audience the best blast for their blade after sacrificing the attending of the ring. So, we like to acquisition means to bead bottomward on the paperwork a little bit, not accept it appulse the design visually, and again aloof get them a ample carat weight — which, ultimately, the women want.”

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